Attending BBC Countryfile Live 2018
Posted on Aug 23rd, 2018
Summit International attended BBC Countryfile Live 2018 earlier this month, helping to celebrate 30 years of the nation’s favourite rural television show. Families and outdoor enthusiasts were able to get their hands on Summit’s products, from dining and leisure accessories to camping equipment. Summit also held an exclusive competition to win a B&Co bundle worth over £250, attracting the attention of more than 70 optimistic entrants.
Positioned next to the Top Gear tractor, the stand received a lot of footfall. Summit’s ultra-lightweight Pack Away Chair was high in demand amongst consumers, selling out over the course of the event. The folding chair features a lightweight frame - ideal for carrying around the grounds - and an innovative design that enables it to fold down to less than half it’s size.
Another top selling product from Summit’s stand was the 18 Litre Cool Box from the POP! space saving collection. The colourful, collapsible cool box keeps food fresh and drinks chilled throughout the day. It features easy to clean soft silicone sides that enable the box to fold down flat for easy storage.
“We are very pleased with the success of our first consumer event and were delighted to be apart of this year’s Countryfile celebration. The Summit team really enjoyed interacting with the public and showcasing our products. We were thrilled to see so many people take an interest in our items, and join in with our competition”, says Richard Taylor at Summit International.